search engine optimization

Your web site has two audiences: users (your prospective customers) and search engines. Without the help of search engines, your customers won’t find you online.  We make it easy for search engines to crawl, index, and understand your content — so that your customers can find you.

Search engines are primarily text based, meaning your web site content needs to be in text format in order for search engines to find it. We recommend minimal use of Flash and animation.  Content embedded in media files must also be available in text format or it won’t be accessible to search engines.

To improve organic search results for our web sites, we recommend plenty of useful, informative context (text). And, we’ll help you write it!

Videos showcasing your products, or instructional videos showing your expertise in your field, can be very powerful on your web site. We can help you design and produce a video for your site that impresses your prospective customer while providing rich content for search engines.